Creating online presence for your business is the biggest tool to prosper your trade and entrepreneurs are already taking advantage of new technology tools, techniques, resources and strategies to increase their sales and to standout in a competitive world. Let us have a look at all the steps for creating online presence for your business. Digital business cut costs, gather data and provide a better customer experience. The point of digital transformation is not take companies from paper processes but to hyper- advanced and complex digitized alternatives.
- Google My Business Account
If a potential customer is looking for a phone number, an address or opening hours of your company, then all this information is provided on google my business account.Most important it is a free tool that helps business create and manage their google listings.It also helps business attract new customers and share information about what makes them special. This is and should be companies first step in creating online presence of your business.
- Invest in social media:
Nowadays, social media is used by every brand that cares about its audience and wants to be a part of healthy competition. If you are not present on social media, than customers will reach out to those brands who are active on social media. As the stats say that almost 70% of customers like to use social media for customer support. This is and will always be the most effective way of creating online presence of your business.
- Create a website:
Through website people are able to learn about your services and will be able to connect with you and your business. You can also collaborate with our website developing company to set up your business website. It gives your business an identity and is virtual proof that it exists. A website functioned more like a brochure.
- Publish blog regularly:
Blogging helps business owners to engage with customers. One of the most effective way to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. It’s one of the inexpensive way to drive traffic to your sites.
- Run ads:
You can also run ads on social media platforms. If one thinks of creating online presence of their company then running social media ads is a must.
If we talk about Facebook then you can run various types of Facebook ads like:
- Video ads
- Messenger ads
- Collection ads
- Instant experience
- Carousel ads
The average person spends 1.72 hrs per day on social media. Every minute, Facebook users like more than 4.1 million posts, posting comment, status updates and photos.
Facebook amplifies the reach of your content.
Facebook ads will automatically let you reach greater audience.
- Mobile apps:
Nowadays everyone uses smartphones for their day to day activity. This is because of the progress in technology and access to high speed internet. The modern day users are on the move and they are utilizing the mobile application to be updated.
Whether your business is small or big, mobile application helps in getting and retaining the customers. Moreover, if your app is free then the number of downloads will automatically increase.
- Create video tutorials on Youtube:
Youtube is a great resource to market your product online. If you focus on making useful video tutorial, then you’ll able to reach vast amount of people. 83% of businesses say that video provides good return on investment. Video production is not yet the easiest nor cheaper task, it pays off big time. It has been revealed that 84% of viewers bought something after viewing a video while 91% took the time to watch a tutorial video.
Webinars is one of the effective way to teach and sell the product at the same time. In case of webinar, the webinar is conducted live. In such cases, the audience needs to sit and watch the whole webinar at a single moment. But in case of video, the viewers know that they can pause the video and come back at any time.
- Power of E-mail Marketing:
E-mail marketing is one of the cheapest and effective tools that enables you to develop lifetime relationship with your customers and response is 100% measurable. This will automatically generate leads. The subject included in the e-mail should be eye-catchy and should build interest in the audience. Your e-mail should include details of offers with beautiful creatives which attracts customers and convinces your audience to ultimately buy your product.
- Proper communication:
Communication is one of the important aspect of running business. Without a proper communication a business can’t reach out the audience. Lack of right information leads to misunderstanding and conflicts.
For this what you can do is chat with your clients or customers on social media channels or digital platforms as to solve their problems. Direct communication leads to better understanding of things and you can also provide your customers with customized products or services.
