“How to increase your Instagram followers?”
Instagram started as a fun app in the year 2010, but soon after its launch it became a great platform for everyone to market themselves and has also helped in evolving celebrities. A study in the year 2014 revealed that engagement in Instagram was a whooping 58 times higher then in Facebook.
With Kylie Jenner getting paid $1 million per paid post, Instagram has become the biggest space for online marketing. Brands have collaborated with influencers to market their products and all that matters just because of the number of people or followers they are being followed by.
Brands have started launching their products on Instagram and have built Instagram as a cost efficient platform for marketing their product online with the maximum reach any other platform would have gotten them.
With makeup vloggers and bloggers starting up their own cosmetic range, Instagram have built normal people into entrepreneurs and other similar influencers as celebrities today.
So how do you increase the number of followers who can see all your updates and post or how to find people who would love your work or how to build your interest in people by you pictures that speak.
- Update your bio
Your bio is the first thing that anyone will read and thus is the first impression. Your bio should give your all your details in that small column. You have to cut, precise and witty so as to build people’s interest in your page.
- Make sure your profile is public
Make sure that your profile is public and everyone on Instagram can view your page. When your page is visible to all, people can have a look at your page and if your page is good enough and according to their interests they might even follow you. But if your page is not visible to all then people won’t wait for you to accept their follow request and then visit your page.
- Upload Exceptional Photos
You brand page should be loaded and made presentable with exceptional photos. Hire a professional photographer and a graphic designer. Both of them will give you a edge to produce exceptional photos and turn them into what people will like. Your photographs should be clear and should build interest in people. Brands like Clinique and Huda Beauty make the best use of Instagram.
- Upload Engaging Videos
Videos are one way to give your followers a variety of your content. Videos are also the most engaging content. Make videos according to your products. Upload videos which tells your followers a story. Brands like Nykaa showcased a whole series of makeup tutorials using just only their products developing their followers interest and encouraging people to buy their products.
- The Waggish use of Captions
Once you have uploaded exceptional content, now you have to present it with a wonderful caption that drives interest in people. Your captions shouldn’t be too long unless you are narrating a story. It should be witty, humorous and though-provoking in people.The content should be eye-catching and capturing followers mind. This one is a must in ways to increase Instagram followers.
- Use Creative Hashtags
Creative hashtags are a must when you start marketing on Instagram. Your hashtags are the unique feature of your brand. Whether you create hashtags for your brand or your product, the hashtag should be outrageous and intriguing. Lays #DoUsAFlavor is one such Instagram by Lays to engage users and followers in their product.
Not just witty but hashtags can create a revolt in itself. For instance, hashtags like #metoo have created a sensation in the world.
- Invite Influencers to your page
Collaborate with influencers and have them try your product. Ask them for a video or image which can be posted on their page and yours both. Influencer marketing is one of the most sought after marketing strategy for today. Influencers have a high number of followers and this way you product can reach many millions of other people as well.
- Promote your hashtags offline
Hashtags are not just for promotion of your product or services online. Hashtags have now become a popular tag line option for brands to use it. Moreover, a hashtag that is used to promote the brands both online and offline will benefit you in encompassing a large audience. The hashtag will be created as your brand identity.This is a must for brands looking for ways to increase instagram followers.
- Run Contests on Instagram
Clothing brands, cosmetic brands and even independent influencers on Instagram have developed an intelligent strategy to engage their followers towards their Instagram page. They started with running contests, giveaways and other such similar activities on Instagram. This tends to develop interests of their followers towards their page. Brands should make it a must to run regular contests on their page.
- Use all the interactive features of Instagram
Use all the features that Instagram offers you like stories. Post stories like live videos of any event happening in your company. This way people and your followers will know about your new developments and other events happening in your company. You can also start with Q/A session online on your story section. You can interact directly with your followers and know them and their preferences.
- Promote your Instagram link
Share your Instagram link on other social media channels like Facebook, Twitter and other such social media channels. You can also share you link on your website. For people visiting your site can directly click on the Instagram tab and visit your Instagram page.
- Apply for a verification Badge
If you want to have that blue tick in front of your Instagram username, then you need to apply for a verification badge. Instagram has a set of eligibilities for that blue badge or verification badge. Instagram verifies your profile whether you are an individual, company or brand and the assigns you the badge.
